Having a corporate website, with quality content and good design, can make a difference in achieving the desired commercial success, both on and off the Internet. The web design is updated every day, and you should be aware of the latest news to offer a perfect website for your business. However, many times, certain content is sought, or the client insists on the presence of a specific element that undermines the design or usability of the page.
To avoid this, you must be clear about some ideas to avoid making mistakes in the design of your website that may harm your brand image or your business. We know that it is not easy, that making a good website for your company requires a lot of work and specialized knowledge, so it is best that you delegate a professional, an expert web designer who properly orders each of the elements so that they are in perfect condition. harmony.
If you are already aware that you need a professional web design service to make you stand out of the crowd, you’ll quickly realize that it can be quite intimidating as you blaze through the internet for the best web design services. The volume of terms and acronyms are confusing, and by now you’re ready to hire almost anyone just to get the show on the road.
With the intervention of professionals, there should be no mistakes, but it is always good that you as a self-employed person or small business owner have a minimum understanding of what not to do when designing or redesigning your website.
Good web design is essential for your brand
Think for a moment about any web page you have seen that has an attractive design. It encourages you to keep looking and getting to know the brand, but, on the contrary, if the page is old and with an unattractive design, you just want to close it and look for another one. Herein lies the importance of web design.
Despite the essentials of design, not everything is aesthetic, and it is advisable to have professionals to optimize the content and ensure that everything will be in its place. It is essential that the web is well structured, especially if you want to position it in search engines. It is the showcase of the brand, and it has to be perfect.
Some mistakes you should not make when creating your website
1. Too much worthless content
Once you have decided to create your website it is very common that you want to put absolutely everything, something that is a mistake. It is necessary to leave a bit of mystery for the user to decide to call or send an email asking for more information. On a website, you have to put what is really important and relevant. It is done.
2. Low-quality images
Another mistake that is more frequent than you might think is the use of poor quality or blurred images. The maximum is that if you do not have the option of taking a professional or good quality photo, it is always better to resort to the use of an image bank. It is more advisable to opt for professional images, even if they are not yours than to introduce blurred photos or photos taken with a mobile phone in any way. The only thing that is achieved in this way is to give a very negative image of your business.
3. Don’t let yourself be guided by the designer
It is very common that, when making a website, the client wants to say exactly how he wants the page. Of course, it is a job that must be done between professionals and clients. It is advisable to convey what is needed, but the designer is the one who knows how to carry out that idea. And you have to let him work, and accept his proposals and suggestions for the web.
4. Focus only on design
A website is not only the aesthetic aspect, and this is undoubtedly one of the great mistakes that are usually made. A website is a combination of quality content and a good look. If you have good content but do not give it the proper format, the same will happen as if you only focus on aesthetics: the website will be lame, incomplete, and will not fulfill its function.
5. Typefaces that are not adequate
You should also not get carried away by wanting to use fonts that are beautiful but that are not practical because they are unreadable or unclear. In web design, what prevails is pragmatism and usability. If a message or text cannot be read well, it does not help, so do not get carried away by a typeface that you like, assess whether it is the most appropriate or let yourself be advised by the professional designer.
6. Incorrect use of paragraphs and blank spaces
Do not turn your website into a series of texts that nobody will read. On web pages, less is more, try to summarize the information and structure the paragraphs well, differentiating them and using the blank spaces appropriately. If a user enters your website and the first thing they see is a long and monotonous text, they will leave instantly.
7. Pages too heavy
We are in favor of interaction, dynamic web content, beautiful images …, but always thinking about the function of each element.
Reloading your website with images, animations or videos can hinder navigation and, above all, make loading very slow. And if your website loads slowly, you will have two problems: users will probably abandon it if it doesn’t load within 3 seconds, and Google will penalize its positioning. Always optimize the images you upload to your website and do not add content without a purpose.
8. 404 errors
These are pages on our website that are no longer available. It is possible that the URL has changed or that the product, in the case of an e-commerce, is discontinued.
Be that as it may, what they transmit to the visitor is a lack of concern for our website, in addition to bad user experience. If Google detects many pages of this type it can interpret that the content of the web is not updated and penalize its positioning.
The best way to avoid them is to crawl our website periodically to detect them, using tools such as Google Search Console. In this way, you can indicate to the search engines that the content will no longer be available or redirect those pages.
Another way to improve the user experience is to personalize error page 404. In this way, you transform a negative experience into a positive one, offering alternatives in navigation and even, you can provoke a smile in the user. For example, GitHub winks at Star Wars and invites you to do a search on the site.
9. Complex navigation
Posing a bad web architecture is a very common web design mistake. The information on your website should always be easily accessible. There is a maxim if we talk about web design and usability and that is that no user should have to do more than 3 clicks from home to reach a section.
Source: Brad Forst
No user should have to make more than 3 clicks from home to reach a section
Menus with endless submenus, many pages of services with very little information … There are many bad practices that can be seen in this regard. Plan well on paper what structure your website should have and, whenever possible, group content always thinking about the needs of your users.
How to avoid web errors
Avoiding the most frequent web errors is easy if you work with the right team . Contact a web design agency or professionals who have proven experience like Webchefz.
All the professionals who are part of our network have been certified in a very rigorous process to guarantee quality in each project carried out. Having us as a digital partner will avoid problems when addressing the design project of your website.