The RWD, or English, Responsive Web Design, is a technique of web design and layout that has been imposed in recent times. It arises from the need to view the same content of the website on different devices such as mobile phones, tablets, and desktops.
The objective is to make the web content adapt to the size of the screen so that the end-user can read comfortably, without having to make many scroll movements.
Google distinguishes 3 ways to adapt a website for different devices.
- Adaptive Web Design
- Content served dynamically
- Use different URLs for each version
In these 3 ways, for Google, the recommended one is to use adaptable designs, since it allows you to use the same HTML code, in addition to using the same URL, so we make it easier for Google.
What is responsive design?
In short, it is about designing a web page for various screen resolutions.
We understand as responsive websites, that are designed and developed for navigation from any device and screen resolution. That is, from any phone we can access an optimized version of that website, without the need to download or install any application.
When a new development project is initiated, the website design should be planned to suit all types of commonly used devices, from small phones to large flat screens.
At first, this concept may sound like something difficult to apply, but in practice, it is quite simple, just follow certain basic rules to allow our design to be adaptable to the user’s environment.
If you are looking for your designs to work perfectly on each of the devices that exist, it is very likely that you will not get it.
Currently, due to the huge number of different resolutions that exist, it is almost impossible to make a design for all or even a design for each… the idea is to make a design capable of adapting to any device based on resolution ranges.
Is my website adaptable?
The best way to test it is to access it from a mobile phone. If you get to see the same content you see from a computer without having to zoom to get the lyrics read, congratulations, it is adaptable. If not, unfortunately, it is not.
Another way, also advised, to check how Google would rate your website is through its Mobile Optimization Test tool. Enter your address and Google will inform you of how you judge your page.
The advantages of Responsive Web Design
Understood, but what is the use of this? We explain the benefits of having a web page with WDR technology:
- Google says so: Google has become the most used search engine in Spain with a 91% usage fee, so we can say that it is the most used search engine and the one that sets the rules of the game. Remember that Google is a company and as such, works to offer the user the best content. You will never offer a mobile user a non-adapted page where you will have to adjust your screen using zoom and annoying techniques when there is another page that gives you the information quickly and adapted. Therefore, Google has started a process to leave behind pages that do not fit.
- Avoid duplicate content: Many pages of large banks or multinationals had two completely different versions: one for computer and one for mobile. Leaving aside the high economic cost of designing two or three different websites, poor management or inexperienced management of the web administrator can make Google believe that these are two duplicate websites. When Google finds duplicate content, mark your page as “plagiarism” and it automatically goes down in the list of results. If each and every page of the mobile version is the same as the computer, forget about seeing one of the two in Google.
- It increases the user’s comfort feeling: The user will see the same information whether they access from a PC or from a mobile, so they will never feel lost or lost among so much information. On the contrary, it happens when a non-adaptable page is viewed from a mobile: you have to expand areas, be careful when clicking on a link (because by mistake we can click on another, etc).
- It dramatically reduces the cost and increases the speed: since it is the same page, you will only have to host one version, you will only have to position a version and you will only have to edit or make changes in one version. This divides the costs of managing a website by three by simplifying the most common tasks. In addition, since there is no need to add version processing algorithms, the page will load faster.
Adapt my existing page or a new one?
If your website does not use adaptive design, you have two options: adapt your existing website to mobiles or create a new website.
Adapting an existing website to use Responsive design is possible. However, this step requires understanding how your website is designed and correcting it manually;
In short, it takes a long time to make the adjustment. Therefore, it is a relatively expensive option. Also, keep in mind that if your website does not adapt to mobile phones, you will not have other modern techniques such as joining Facebook or Twitter and other accessories.