For those who are interested in knowing how to learn SEO, we have summarized the best ways for you to achieve this goal, by the way, it is a great step for those who want to make a career in digital marketing.
The search marketing is undeniably the highest conversion channel online marketing. Therefore, the growing concern of marketers and agencies, in mastering the techniques of SEO – Search Engine Optimization.
The big problem is that this knowledge is dispersed and when someone searches on how to learn SEO, most of the time they don’t know where to start.
To help create your path to professional SEO qualification, I have summarized it here.
1. Start by taking a good SEO course
As a director of a marketing school, it may seem that I am advocating for my own cause, but in fact, this is the most correct way for those who really want to master SEO techniques and processes.
When I started in SEO, I put my face and researched in a number of places. I could break a branch, but I understood the whole process when I had the opportunity to take a course with Todd Malicoat and Danny Dover. It was there that I started to put the pieces in order.
The Marketing Academy regularly offers the SEO course as an integral part of our training grid for training in digital marketing. The training takes place in Rio de Janeiro and we also have an online option.
2. Practice SEO on your own website
The second tip I give to anyone who wants to know how to learn SEO is to practice, because, without it, you won’t get what I call SEO Feeling, that is, the day-to-day experience of organic search marketing.
You can do this by creating a website or blog for yourself, using the WordPress platform, arguably the best system to work with SEO techniques, due to the variety of resources that the platform offers.
It is with this practice and the observation of the results that you will improve what you have learned in a digital marketing course in Delhi and in specialized reading.
Create your articles and follow their evolution in terms of search engine positioning. This will make you feel what real SEO work is like.
Now comes the best part of the story. By practicing, you can even earn extra money if you monetize your blog or website with Google AdSense, Google ‘s affiliate program that pays you for clicks on your ads. Not bad, don’t you think?
3. Commit yourself to study and research
The work of SEO, as well as its techniques, are extremely dynamic things, therefore, my third tip for anyone who wants to know how to learn SEO is a strong commitment to the increasingly deep study and research in the area of Search Marketing with a focus on organic results.
SEO techniques are dynamic and keep up with new technology and habits. For example, we are currently seeing a sharp increase in the number of voice searches, and many professionals in the field are already preparing for this new scenario.
4. Follow the reference sites
My fourth tip on where to learn SEO is on the reference sites. As I said earlier, SEO techniques are constantly evolving, pressured by changes in Google’s algorithm, and therefore, you need to keep up to date.
The best way to keep up with what is changing and also what will change is to follow the reference sites on the subject. My indications are:
Another indication is to follow Matt Cuts, Google’s chief SEO engineer, on YouTube. Do not think that he will open a lot on your channel, which even for an ethical reason, could not happen.
I like his channel for the tips of “what not to do” or else “what is myth and reality”. It is a different approach to learning SEO.
Another tip is to read good books on SEO. Among the options available in Portuguese, my recommendation is the book The Art of SEO, one of the most complete works in this area.
5. Understand the principles and adapt them to changes
In our SEO course, I always call attention to the fact that SEO techniques are relatively simple, and what is most important is to “understand search engines” in order to work in harmony with them.
Many “purists,” say that this would be subservience to Google, but I respond with the following question: Do you want to challenge the world’s largest search engine and the highest conversion channel for online marketing?
One of the keys to success is knowing how to put yourself in your place and play by the rules, not create your own.
If you want to know how to learn SEO, one basic thing is to first look at search engines as your business partners. I always joke with my team saying that Google loves you, but you need to return that love.
The mastery of SEO techniques is not restricted to “enlightened” and much less to “wizards” who have the “hidden wisdom” of how to put a website in the first place on Google answer pages.
To achieve a good positioning on Google’s answer pages, just know the business and incorporate it into your website, blog or online store, creating routines and guidelines based on good SEO practices.
Now that you know how to learn SEO, what do you think about embracing this digital marketing specialization and making a career in this very promising area?