Do you need inspiration for your marketing? As marketers, we work in a sector where technological innovation and creativity go hand in hand, so we never cease to be amazed. Therefore, it is always a good idea to repair the campaigns of recent years to get ideas. Here I leave you the 10 digital marketing campaigns that I liked the most.
10 great digital marketing campaigns
Choban is a well-known Greek yogurt brand in the United States, demonstrating its social commitment to child hunger by paying more than half of the $ 77,000 in debt from a public school canteen in Rhode Island. The CEO de Chobani, Hamdi Ulukaya, a person very committed to social issues, explained it in a tweet. Sometimes, promoting these types of actions can be harmful, because it seems that more is done for the brand not help.
Wendy’s breaks social media. Fast-food chains have positioned themselves as some of the most active brands in digital marketing. Last year, Wendy’s broke records, generating 2.1 million likes with a single tweet. The text of the tweet read “If you get this tweet to have 2 million likes, we’ll add the spicy chicken nuggets to the menu again.”
3. Leche Pascual
Leche Pascual offered us a unique perspective of the cows with the ad ” Good evening “, in which these animals appeared resting while listening quietly to a night in Chopin. The objective: to communicate that they had obtained the Animal Welfare Certificate.
Givenchy managed to generate a lot of virality with a video in which he only showed the silhouette of his new ambassador (Adriana Grande) and encouraged users to guess who it was. Many recognized her for her hairstyle.
Pepsi took advantage of the Superbowl to launch its “Is Pepsi OK?” The campaign, based on humorous commercial and influencer posts. Additionally, to encourage interactivity, she encouraged users to share the hashtag #PepsiSweepstakesOK every time they heard “OK” during the game to win prizes.
Nike once again excited everyone with a campaign dedicated to women’s sports: “Show them what crazy can do”. An inspiring spot to make our hair stand on end, narrated by Serena Williams. It was published in February 2019.
BMW demonstrated that it knows how to connect with a millennial and centennial audience with its campaign, in which they joined several famous people on their road trip to reach the legendary festival.
8. Elon Musk
CEO of Tesla, achieved enormous appearances with a most unexpected collaboration in the ” Meme Review ” section of the program of the Youtuber PewDiePie. The clip has more than 20 million views.
Pescanova surprised us in 2018 with a viral action in which Vicente del Bosque shaved his mustache without revealing the reasons, generating great expectation among his followers. In 2019, they took a spin on the mustache action and hired the bald man from the lottery to put the mustache on him.Magic distributing “Rodolfo’s” to everyone in the Christmas ad, cloning the ancient aesthetics of lottery ads.