Do you need inspiration for your marketing ? As marketers, we work in a sector where technological innovation and creativity go hand in hand, so we never cease to be amazed. Therefore, it is always a good idea to repair the campaigns of recent years to get ideas. Here I leave you the 10 that I liked the most.
10 great digital marketing campaigns
- Chobani: Choban is a well-known Greek yogurt brand in the United States, demonstrating its social commitment to child hunger by paying more than half of the $ 77,000 in debt from a public school canteen in Rhode Island. The CEo de Chobani, Hamdi Ulukaya, a person very committed to social issues, explained it in a tweet . In some occasions, promoting these types of actions can be harmful, because it seems that more is done for the brand than for helping, instead here, the video of Ulukaya went viral because the message he transmitted came from his heart and with the spirit of promoting a call to action in society. The truth moves emotions.
- Wendy’s: Wendy’s breaks social media. Fast food chains have positioned themselves as some of the most active brands in digital marketing. Last year, Wendy’s broke records, generating 2.1 million likes with a single tweet . The text of the tweet read “If you get this tweet to have 2 million likes, we’ll add the spicy chicken nuggets to the menu again.”
- Leche Pascual: Leche Pascual offered us a unique perspective of the cows with the ad ” Good evening “, in which these animals appeared resting while listening quietly to a night in Chopin. The objective: to communicate that they had obtained the Animal Welfare Certificate.
- Givenchy: Givenchy managed to generate a lot of virality with a video in which he only showed the silhouette of his new ambassador (Adriana Grande) and encouraged users to guess who it was. Many recognized her for her hairstyle.
- Pepsi: Pepsi took advantage of the Superbowl to launch its “Is Pepsi OK?” Campaign, based on a humorous commercial and influencer posts. Additionally, to encourage interactivity, she encouraged users to share the hashtag #PepsiSweepstakesOK every time they heard “OK” during the game to win prizes.
- Nike: Nike once again excited everyone with a campaign dedicated to women’s sports: “Show them what crazy can do”. An inspiring spot to make our hair stand on end, narrated by Serena Williams. It was published in February 2019 within its strategy focused on the motto #JustDoIt.
- BMW: BMW demonstrated that it knows how to connect with a millennial and centennial audience with its RoadtoCoachella campaign , in which they accompanied several famous people on their road trip to reach the legendary festival.
- Elon Musk: Elon Musk , the famous CEO of Tesla, achieved enormous visibility with a most unexpected collaboration: an appearance in the ” Meme Review ” section of the program of the youtuber PewDiePie. The YouTube video received over 20 million views.
- Pescanova: Pescanova surprised us in 2018 with a viral action in which Vicente del Bosque shaved his mustache without revealing the reasons, generating great expectation among his followers. In 2019, they took a spin on the mustache action and hired the bald man from the lottery to put the mustache on him. Magic distributing “Rodolfos” (prawns with a mustache) to everyone in the Christmas ad, cloning the ancient aesthetics of lottery ads.
- Gillette: Gillette wiped out one of the best digital marketing campaigns of 2019: ” The Best Men Can Be, ” in which he encouraged men to cast aside toxic stereotypes about masculinity and fight for a more egalitarian society.