You need a great website, right? We all need it.
But if you don’t have the skills that are required in the art of logo design and development, you will need to hire a designer and a logo design agency to do the work for you. This can be an overwhelming task that you have never done. But we can help you.
This article will take you through some questions you should formulate and things you see when you hire a logo designer or design agency web pages. In this way, you can get rid of all possible stress related to the logo design process.
Starting (before you talk to anyone)
Before you even look at design portfolios or call logo design agencies, you need to know what you are looking for on a web page. Is your project new or is it a redesign? How long do you plan to launch it?
Be realistic about time and schedule. A simple web page can be completed in a short delivery time, but a more complicated and large-scale one can take hundreds of hours of work.
Research and answer these questions:
- What do you need? Is a web page among your marketing plan?
- Do you have the branding material and a style guide at hand?
- What kind of content do you plan to include on the website? Is it available for the designer to work with him?
- What are the objectives of your website?
- Who is your target audience?
- What makes your website and content unique?
- How to find a logo designer?
Once you have answered these questions, you need to find someone to do the job. Here is another crossroads: working with a freelance or with a digital agency.
For most people, the option is related to the scope of work, time and budget. Freelance logo designers can be a good option for small projects that can be done and commissioned from someone else. Digital agencies or small groups can work better if you think you will need longer-term maintenance or if you have a great interest in your website.
Actually, finding someone to work with, be it a person or an agency, starts by talking with the people you know. Ask the owners of the websites you like about who did the work. Talk between your network of contacts and find out who designs web pages.
Interview with the designer or digital agency
You would never hire an employee without having gone through an interview process; The same happens when hiring someone to design your website. You should review the work of the designer (or logo design agency ), see references and make sure it is a good contract.
There are eight things you should look for in each candidate:
- Portfolio: The portfolio of the logo designer you hire has to like it. Many designers have a personal style or perform better with certain techniques than others. Make the designer fit the type of work or website you want.
- References: Ask for references and review them. Do the designer’s projects have good qualifications or have client testimonials? Find a designer or digital agency that has been in the industry for at least three to five years.
- Experience: Review the resumes of potential logo designers. Like you would do with any other job candidate, you will see items that impress you or worry you. Ask questions about their field of work and how it relates to your project. Consider contacting the other employers of a candidate.
- Time: What kind of time do you expect compared to what the designer or agency can provide? Are you the type of person who wants others to contact you quickly? Then you need a designer who can do that. Make sure, before hiring, that he or she has the time available for your project.
- Creative workflow: How does a designer or design agency work? What is included in the price and scope of the project? Understand what communication will be given along the way, what you are expected to provide and what elements will be given to you once the project is complete.
- Education and training: Review the education of the designer. A well-designed page is not the same as having a career in computer science. Does your designer have any technical and design knowledge? Where did you study and train?
- Communication skills: Hire someone with whom you can communicate clearly and easily. It may be tempting to hire someone who is on the other side of the world, but if you want to have meetings in person, you will need someone who is closer to you.
- Good relationship: Trust your first impression: is this logo designer someone you get along with? Remember that they will spend a lot of time working together and communicating during the project and you should be able to work well with him or her.
Consider the type of website you will get
Also, think about your website in more technical terms. Will you own the website once it is ready? What kind of infrastructure do you have? Will you be able to use and maintain it?
These are important considerations, especially if you hire one person per project and not one person or digital agency that continues to work for you or your company.
Consider the following carefully:
- Will you have possession of the website and your domain name? (For almost everyone, the answer must be yes.)
- Do you prefer a custom development or a standard and open-source structure? If you plan to have a web page that does not change or needs updating, personalization may work well. If you plan to have a page with many interactive, updatable and changing features, consider a standard infrastructure to be a common content management system, such as WordPress.
- Work-based on a budget
- Finally, you need to think about the budget and the payment. What kind of logo designer can you afford? How will the payment be?
Establish a project from the beginning and be clear about what the budget is so that you can work within that scope. Document all contacts and payments before any work is done.
Be aware that there are wide ranges of costs for jobs of this type. You can find designers for the ridiculous price of $25 per hour up to hundreds of hours. Research and compare prices for the scope of your project.
Also, think about how to plan the payment for the website. Consider multiple payments as goals and objectives are met instead of paying half in advance before the project begins and half of what was agreed upon once completed.
Hiring a logo designer or a logo design agency can be a challenge, but it also offers a great opportunity to look at good jobs, talk to some creative people and open up to a process while planning the design or redesign of a web page.