Admittedly many people wonder how to make a digital marketing plan before any other online advertising action, but it is also true that this percentage is still very small when it comes to small and medium business disclosure.
Most of them launch into digital marketing without any planning and the results are catastrophic.
The process of designing a digital marketing plan is viewed by many as a tedious and very theoretical step and is often overlooked or relegated to the background.
We agree that the operational stage is far more exciting and challenging, but without strategic digital marketing planning, you will be navigating the dark.
By creating a digital marketing plan you are already halfway to success. To help you with this, the Webchefz team has come up with a basic roadmap of points you should include in your planning.
Tips on How to Design a Digital Marketing Plan
If you want to know how to make a successful digital marketing plan, carefully read the short roadmap we have created and make the notes you deem fit to suit your needs.
1. Set your goals very well
A key recommendation for anyone who wants to know how to design a digital marketing plan: First and foremost, define your goals very clearly. When setting a goal you must clearly specify what you want with your digital marketing actions so that your planning is well focused.
Another important guideline is the goals to be achieved so that we can define the applicable metrics and KPIs. Establishing lead times is also essential because due to the amount of work involved in any digital marketing campaign, the issue of time can easily get out of hand.
2. Research and Know Your Target Audience
One of the most critical steps for creating a digital marketing plan is to research the characteristics of the target audience. We currently have several tools on the Internet to know exactly what is the profile of visitors to a particular site.
Based on this analysis we can profile a certain audience and thus tailor the language and content to be produced for our actions.
Once you’ve defined your target audience, create a Persona, that is, an imaginary potential consumer that has all the characteristics of the group you want to impact. The impersonation of your audience will greatly help you understand the group’s behavior, needs, and desires.
3. Define the channels to use
There are many options for promoting a brand on the Internet and it is necessary, early in the project, to define which are the most appropriate channels for each type of campaign depending on the target audience we want to reach. The variety of channels does not imply the obligation to use them all.
You can even use a wide range of placements at the beginning of your campaign, but you should closely monitor them to identify those that are not driving relevant traffic or conversion to your site and then discard them.
4. Staff Training
In modern digital marketing, there is no more room for amateurism, so one of the points that you must put in your digital marketing plan is precisely the technical training of the team. Any online marketing tool requires training and technique, so it is essential to have trained staff to use it.
Some business owners are tempted to hand over their digital marketing to the Internet bookkeeper, and then don’t understand why their campaigns failed. There is no more room for amateurism or improvisation in online marketing.
Knowing how to surf the Internet is one thing, and knowing how to make a digital marketing plan, implement it professionally, and properly monitor your results is something else entirely.
In this regard, Webchefz can greatly assist you with our digital marketing course curriculum and training program. With over nine years in the market, our team has been developing, updating and improving training in various areas of online marketing, in-person and online formats.
5. Determine which content to serve
This is one of the most important steps in the whole process. Communication is based on the principle of the affinity of interests and so we need to develop content that creates a point of contact between the company and the public we want to impact.
The modern consumer is looking for information before buying anything and this information needs to be quality and easily found. Before any offer, it is necessary to provide informative content, such as blogs, for example.
One of the biggest mistakes in digital marketing is precisely not having quality content on your site to start a relationship with your potential customers.
6. Make a schedule of actions
Defining a schedule of actions is critical for us to create synergy in digital marketing as a way to leverage every single action. In modern online marketing, there is a very large correlation between the various channels and exploiting this leverage potential is very important.
Promotional pieces, content marketing, social networking and everything else need to be aligned in terms of serving.
Source: Marketing Insider Group
The digital marketing currently consists of a series of actions and why you need to take all the steps very well laid out and timed so that the various actions do not end up the overlap and lose their true potential. If you want to know how to make a digital marketing plan, one of the concepts that should be very clear is that there are no isolated actions.
7. Define how monitoring will be done
Before thinking about how to design a digital marketing plan, we need to define how these online actions will be tracked and verified in terms of results. This requires defining which tracking tools, such as Google Analytics, will be used.
In the case of social media, you must also define which tool will be used to track mentions and other specific metrics in this category. Google Analytics is a very complete tool, but it’s not enough for social tracking.
As you can see, crafting a digital marketing plan is time-consuming and laborious, but each step is important to getting the results you want. Planning is the soul of business in any business and digital marketing is no different.